While video marketing is not yet as established as other digital marketing channels, it is quickly gaining traction. Thanks to the speed of the Internet, millions can access content in only a matter of seconds. Make sure you are using videos to market to the public.
Don’t think that customers will watch really long videos. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. However, if you are not doing a demonstration, keep the video to under ten minutes.
If you want to make a video to market your product, you should make it short and sweet. By keeping your videos short, people can quickly find the information they are looking for. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15-20 seconds of your video are crucial. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
Realize that making your marketing video is just the first part of your video marketing strategy. Promotion is just as important. Paying attention to your statistics can really help you to increase traffic to your site. Although it’s important to create solid content, you should also ensure that people are aware of it.
Don’t overlook YouTube. YouTube should be your first stop. The hosting is free! In addition, your videos will be on third most-visited website out there. It’s also second place as far as search engines go, and so it’s the most popular site for videos.
Don’t be intimidated by video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. If possible, the link should be displayed within the content of the video, as well as in the description. This will keep the link in one place even if your video gets embedded or shared.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Get personal with your videos. Make a funny video about what goes on in your office. This will provide everyone with a more personable side to your business.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
Don’t let being camera shy keep you from using video marketing to promote your business. Run video contests and provide prizes to those who create the best videos. Let all entrants know that their videos may be used for advertising, though.
Spend the money to buy a tripod in order to make more professional-looking videos. You should always steady your camera. It is important to keep your camera steady so that it is easier to watch. You only have a few seconds in which to convince viewers that it is worthwhile to watch your video, so make the most of those seconds!
Remember to share your videos! Email it to your loved ones. Create a blog post that describes the video on your website. Send emails that include the video link to current customers. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the message!
You only have a short time to capture your audience’s attention in video marketing. The initial 15 seconds of the videos you make are the most important. Give your viewers a reason to watch the whole thing.
Short videos are best. Internet users generally have short attention spans, so keep your videos short. Work on making videos of less than five minutes in order to hold people’s attention. The best content will be ignored if it gets too long and tedious.
Short and concise is the key. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is probably okay as well, but do not make it any longer than that. Shorter is always better, however.
Successful videos should not be misleading. Do not create videos that may have hidden meanings. If you just want to sell something, just say you’re doing so. Establish a relationship with your viewers, and encourage them to leave comments. Establish industry connections and portray yourself as an authority.
Remember that actually making the video is just half the battle. You need to promote them too. If you market your video, you’ll find you get many more viewers than otherwise. Although it’s important to create solid content, you should also ensure that people are aware of it.
Make a video that speaks of your business, about your products, and what people need from your company. Offer free information in the form of a report or eBook, and explain what they will gain from it. When they see you, and understand more about your business, they may be more willing to respond.
People who are successful with video marketing know that you have to respond to comments on your videos in a timely manner. Sometimes the only thing standing between the customer and a sale is a single, simple question. Take advantage of comments and use them to create an engaging dialogue with viewers and customers.
As you’ve just seen, video marketing doesn’t have to be hard. The best way to start is to learn as much as you can about the subject. Once you do that, you can make videos work for you. Now the only thing left to do is to start working on it!
Do not forget an introduction and an ending in your video. To start, you should identify yourself and your company, and the purpose of the video. At the end of the video, repeat your name and also state a call for action that viewers should take.