More than ever, videos are becoming a popular and prolific resource for marketers. You can shoot a video on your phone and post it right on your website. As more people use broadband connections, it is easy for them to watch your videos. This article will give you some great tips on video marketing.
Titles are key for a great video marketing plan. The best titles will bring in new viewers. This is what makes them more interested in the topic you’re discussing. Therefore, it’s important that you spend some time thinking of creative, yet relevant, titles in order to succeed at video marketing.
If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, it’s possible to add annotations onto your videos. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
Remember that making a video is just a part of the job. Promotion and advertising is just as important. If you can market your videos effectively, you will see a significant increase in your number of clickthroughs. Create good content and keep people informed.
Make interesting content. Make sure your videos are interesting or newsworthy. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. Folks like engaging content that contains solid information. The more interesting your videos, the more traffic you will attract.
Always have your opt-in information available on the same page as your video. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are taping a demo of your product, do it in 20 minutes or less. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
Make sure you take a video camera with you to the public events you attend. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. If you plan on giving a public speech, ensure someone is there to record it.
Have others make your videos for you if you’re not comfortable doing it yourself. Have a video contest and give prizes to the people that make the best ones. Let customers know ahead of time that the winning entry will be used to promote your business.
Hopefully, you feel more confident beginning a video marketing campaign. Remember to practice the techniques you just read. If you do, you are going to see the results you want, and start marketing with video!
Screenshots of your business website can be used in the video. Your viewers can see the site and its setup. This is also useful in how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.