You may have heard about video marketing but not be quite sure of what it is. Simply it’s using video as a promotional tool for your business. With the right mix of content, execution and promotion, a video clip can bring about incredible results. The article that you’re about to read is going to go over the basics.
The best content will go viral. You do not have to have the best video camera in order to be seen by millions. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. It is still a good idea, however, to buy a good camera if you can afford one.
Your marketing videos need to be as concise as possible. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Long videos should be cut up into segments and posted every few days as a series.
You should keep your videos under 20 minutes. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. If you are only advertising a special, keep your video to no longer than 10 minutes.
A great tips to start is to create good titles. More viewers will be interested in your videos if the titles make sense and attract their attention. Your title will also give them an idea of what to expect from your video. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
People online today have short attention spans. You have to catch their attention within 10 seconds. Teasers and other attention getters work great here.
Video marketing allows you to stay in better touch with your targeted customer base. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. You can even reward people for asking good questions by offering them a free product or a discount.
You need to think of a tone for your online videos and ensure that it remains consistent. Funny videos that are quirky can be as good as videos on how to do something. Take the time to really get to know your audience so that you can cater your videos to them. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.
Take a video camera with you if you are visiting a public event such as a convention or trade show. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Also, should you be speaking in public, it should be recorded.
Don’t skip over the video content analytics. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. This is all a great deal of information to use in your marketing campaigns.
Screenshots of your business website can be used in the video. This technique will allow your viewers to see your website in action. How-to videos can also benefit from screenshots. Just save the screenshot and edit it into your video.
If you aren’t good with video, you can outsource the work. Try holding a video contest in which you award the best ones with prizes. Make sure they know the winner’s video will be part of your online campaign.
Once you have a number of comments on one video, make another. The data will allow you to make better videos by telling you what content to work on and helping you decide what equipment to use to increase quality.
Keep videos informative and short. People who watch videos online do not want to watch for a long time. Three minutes or less should be your goal. Even if you have amazing content, it will not do any good if your viewers wander off or get distracted in the middle of it.
You can present a product to potential customers through video marketing. A quick demo of the products features will make consumers believe in its abilities. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is the maximum. A great motto to follow is to keep things short and sweet.
Don’t strive for perfection. High-end equipment is not necessary to create marketing videos. More often than not, the computer you currently own will be more than enough to get the job done. Some cellphones even have a camera and enough memory to record a video. So long as you have solid information and remain professional, people are going to watch your videos.
If you want to find success in your video marketing campaign, you need to be real and forthcoming. Do not create videos that may have hidden meanings. If it is a commercial, make it obvious. You should always interact with customers if they comment on your videos. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. If your video is in focus and balanced, there’s no need for professional equipment. You do not even need a really fancy script or excessive levels of confidence. You should try being natural and speaking as you normally do. Perhaps you don’t need to do so, however. You can even just do a video of your computer screen.
Video marketing can get your name out there. By using what you have learned here, there really is no limit to what you can achieve. Use these ideas when you are going to make a video for marketing.